The Best Social Media Platforms for Marketers in 2024

[{"selector":"#anim-084eeea7-0513-4d5b-8c2a-8e6074e0bbe3","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7604fdac-a790-44e7-8fa5-0a69f43873e7","keyframes":{"transform":["translate3d(0px, 135.75989%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d6b7b32-ac3a-4c54-b353-77506a102792 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-22aa4e29-504b-44cd-9076-de3297471632","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cfdb4e9e-7071-4ec5-bb5b-b700a83268d8","keyframes":{"transform":["translate3d(-103.5%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] By: Digital Orix Social media marketing is key to business success. But which platforms should marketers focus on in 2024? Let’s dive into the top ch oices!

Facebook: A Must for All Marketers

[{"selector":"#anim-4a04b8df-b4c2-45ba-93b5-cf1db2cd781d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7909cf7b-41b5-4172-8fc2-eee38c6e87c8","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d04a988-0cbb-491b-a1b6-dcca1b8dfdfe","keyframes":{"transform":["translate3d(0px, 420.94509%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-80c41951-29ac-4136-a35b-78b11f740b95","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1692f3e3-a5a5-4c3e-aae5-f7b772416483","keyframes":{"transform":["translate3d(-103.5%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c1a84f5c-249b-4e4b-bb1c-6fc08288a3e7","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-00434198-ae40-460a-8966-169b9f8c60de","keyframes":{"transform":["translate3d(0px, 175.15014%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] By: Digital Orix With over 2.8 billion users, Facebook remains one of the best platforms for businesses. It’s perfect for reaching a broad audience wit h targeted ads.

Instagram: Visual Marketing at Its Best

[{"selector":"#anim-1afa499e-26f3-456a-a72a-2a4a0c731343 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1f7fbcef-9ee2-4079-855e-af01f84dcad0","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-52e825f4-476d-4cca-94fa-88f3cf849476","keyframes":{"transform":["translate3d(0px, 437.03702%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d93af12e-c7c0-4c9f-93c8-ce89e115e12b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-609a2f54-e387-4978-9e2a-b81644ea54db","keyframes":{"transform":["translate3d(-103.5%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2508b9b8-c6eb-4f07-8a17-4364ce94bbd5","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19bf2ddf-8e78-456d-b210-ba09cdfcb085","keyframes":{"transform":["translate3d(0px, 181.23121%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] By: Digital Orix Instagram’s visual-first approach makes it a go-to for brands focusing on engaging content like images, videos, and Stori es. Ideal for B2C marketing.

LinkedIn: Networking for Professionals

[{"selector":"#anim-90faf884-78d8-47b9-8b2b-7448516d24e6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f41fda4d-6e16-4845-85bc-f6a680fa9469","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2051503-7db3-4420-a5c6-7eebe67a76b9","keyframes":{"transform":["translate3d(0px, 346.95351%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dca52e88-2a62-4866-9425-acac0081a867","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-669c9344-f0ec-4ea0-9bb9-b9be7e6f380d","keyframes":{"transform":["translate3d(-103.5%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cf961692-5d77-4b04-88c2-9191aa9c894c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b27a7dac-a471-4de0-bf2b-fd26429375fb","keyframes":{"transform":["translate3d(0px, 194.06908%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] By: Digital Orix LinkedIn is the top platform for B2B marketing. Connect with professionals, share industry insights, and build your brand’s authority in your niche.

Twitter: Real-Time Engagement

[{"selector":"#anim-d2df0dd7-38ce-4ea9-acf8-279bb922f7dd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-fbc1485b-a45d-4b42-aca3-9258e58bb442","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da19b171-71f8-4d30-ab53-cdfb32cd4d62","keyframes":{"transform":["translate3d(0px, 435.88761%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f4d14d52-fb80-4bf4-9c4e-1e774cdc0945","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f15d1db9-f5df-45f8-aa0f-426be454ebab","keyframes":{"transform":["translate3d(-103.5%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-25d88166-73f7-49fc-88ba-15cb25bfcbe7","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0e8a5c64-baa3-4041-a41a-4ec674c5f213","keyframes":{"transform":["translate3d(0px, 154.15069%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] By: Digital Orix Twitter is all about quick, real-time updates. Use it for trending topics, brand interaction, and connecting with your audie nce instantly.

TikTok: Short-Form Video Dominates

[{"selector":"#anim-50858961-68a8-4a01-a1d9-83b24c43ae00 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a8ff752d-255c-4760-8087-f5725c3a27a9","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4cf70f75-50f4-4397-94c8-f3e80ee21f41","keyframes":{"transform":["translate3d(0px, 438.18643%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98c6901b-08cf-4c7a-8f42-b93415137aff","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63abdaca-37b9-4685-b73e-6b918e49cdff","keyframes":{"transform":["translate3d(-103.5%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72241281-3065-4a56-89a0-d3fb1dc68c65","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f2dad8d-eb8c-4db7-b70e-c7cc2d1c8191","keyframes":{"transform":["translate3d(0px, 181.23121%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] By: Digital Orix With its rapid growth, TikTok is a powerful platform for reaching Gen Z and Millennials. Create creative, short-form video content to boost engagemen t.

YouTube: The King of Video Content

[{"selector":"#anim-bc7fbc70-35ea-4cc0-b471-a52a4071a37e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8dc10a71-bde2-44c6-a204-8c9aa99d6946","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da64e9e2-8d65-4236-b8d9-352a52a99c5f","keyframes":{"transform":["translate3d(0px, 435.88761%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66bd8cf2-f70a-4bb2-8f98-da5bd7515600","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6bf24d4-0e40-4f5f-bf50-d8e5aa9d5ad9","keyframes":{"transform":["translate3d(-103.5%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ae839ad-41b9-49f9-b3bf-b69f54444a90","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f82704e-f322-4e90-a957-b2a9abfad5f8","keyframes":{"transform":["translate3d(0px, 154.15069%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] By: Digital Orix YouTube continues to reign as the platform for video marketing. Create long-form, informative videos to build trust and authority with your audience.

Digital Orix

[{"selector":"#anim-f64f7a92-6bcf-4220-9147-f5d90e5eb791 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, -5.943617757964148e-7%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9b352362-d0e1-475c-b704-225b73267c48","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2e8407d-bacd-4f01-a888-4bec94ea36e8","keyframes":{"transform":["translate3d(0px, 650.42737%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b84e09b-7672-4d9a-8558-b1d742ea55f9","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-951f7cc3-5db7-4cb4-9a07-1d32423e5c57","keyframes":{"transform":["translate3d(-103.5%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e0e191c-0a9f-4191-82cf-25afa09487c5","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c5525962-3826-4673-9a1b-b8bb1b6044a9","keyframes":{"transform":["translate3d(0px, 388.72777%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] By: Digital Orix For more information you can visit our official website. Learn more